If you’re an independent musician, I know that your primary goal is to come up with great music promotion strategies. The days when musicians, artists and rappers had to rely on record deals to make big bucks are gone. The opportunities for success are virtually limitless with the rise of the “New Music Industry”.
You can market your music and yourself through social media sites. However, it is important to drive traffic and engagement to your profile pages on social networking sites. Search engine optimization makes this a simple task. This will be possible by using strategically placed keywords, phrases, title tags and other metadata throughout your site. Your link should be visible. You can share it on your MySpace profile page, Twitter profile pages, or friend’s pages.
This can be achieved by selling your music online on sites that are dedicated to independent artists looking to increase their online exposure. These sites include CDBaby. TuneCore. Amazon. These sites let you list your CDs for sale, and they give you a good chunk of the proceeds. This is a relatively new method of music promotion, but many artists are seeing the benefits. You can also sell your music through your own website Letsmix.
Make sure to include a barcode with your CDs. Local music stores will be able to sell your album if you include a barcode. Local music shops are often more open to Indie artists from their local area. You can also contact other retail outlets and music stores. My local band has their music on sale at Starbucks. They sell a lot every day. This stuff doesn’t require you to be creative. You just need the drive and creativity to succeed.
If you don’t have one yet, you might consider getting one. MySpace music is an effective tool for independent musicians and unsigned artists. This will allow you to gain maximum exposure at no cost. This is unbeatable!
A second important thing is to include your web address in all materials that you distribute. This will make sure people know about your site. Your website will be your gateway to the wider world. No matter what, keep it up-to date and current. Keep it fresh and interesting. It is not fun to keep visiting the same site over and again, with the same images, information, or music.
It was something I laughed at in the beginning of the article. However, if your ultimate goal to get signed then you can do it with hard work and dedication. But, you must also show the labels you are serious. You will soon be raking in the profits and possibly even fame and fortune if you incorporate the following techniques into your online music promotion program. Always remember that you are always learning. You don’t have to be afraid of asking for help, but it is important to remain positive.
